WordPress is a fantastic platform for building your own blog, portfolio, or ecommerce site. It’s packed with tools to help you create a professional-looking site and monitor its performance, and you can make it even better by installing WordPress plugins to add new features.
Some WordPress plugins are free, while others are premium products with a price tag to match. You can find free plugins using WordPress’s own Plugin Directory, which is accessible from your dashboard. Paid-for plugins can be uploaded using the Add New option from the plugins menu,
If you’re serious about search optimization, use Yoast to reach the next level
Yoast SEO is a WordPress plugin that offers real-time page analysis to help you optimize your pages’ content, images, titles, meta descriptions, and keywords. You can also use the plugin to tell Google not to index a page, or set of pages. And it even analyses the readability of your copy; checking the length of your sentences and paragraphs, whether you use transition words or subheadings, if you use passive voice too often, and so on.
You can also use Yoast SEO to generate URLs automatically (so you don’t get penalized by Google for duplicate content), create readable XML sitemaps, and get finer control over breadcrumbs. The premium version of Yoast SEO offers more advanced features, but even the free plugin can help you make a real difference to your site’s ranking. Yoast SEO is constantly updated with new releases which you can check here.
Download here: Yoast SEO
Want to speed up your site? Caching plugin WP Rocket could be your friend
WP Rocket begins at US$49 (about £37, AU$69) for an annual license for a single site (there is a sale at the moment, with pricing starting at $31.85). That might sound like a lot – especially when there are other caching plugins available free – but this really is a premium product where you get what you pay for.
It’s very easy to set up, and can be installed and configured in just a few minutes. And that’s it – a real case of set it and forget it. Page caching is activated straight away and you should get an immediate speed boost to your site as a result. Plus, because this WordPress plugin’s crawler simulates a visit to preload the cache, the indexing of your website by search engines is instantly improved.
Download here: WP Rocket
If you need a contact form for your WordPress site, Gravity Forms is ideal
Currently in use by more than one million sites, Gravity Forms is a WordPress plugin that allows you to build complex, contact forms quickly and with ease, with no technical knowledge required.
A user-friendly editor prompts you to select the fields you want to include, configure your options, and then embed the forms on your WordPress site. If you wish, you can also break up your form into multiple pages, and show a progress bar that lets users know how far they’ve got in the process. Also, there is a HubSpot add-on integration.
You can also schedule forms to appear and disappear at certain times; create order forms with pricing fields; and even build a form that creates user-generated WordPress posts on your site. All in all, well worth the US$59 (about £45, AU$83) price tag.
Download here: Gravity Forms
Use this plugin to find out how many people are visiting your site, where they’re from, and how long they’re staying on each page
This powerful, free WordPress plugin enables you to track your site’s visitors using Google Analytics’ tracking code, and view key statistics within your WordPress installation. You can use Google Analytics Dashboard for WP to generate a set of performance reports about the site’s performance as a whole, as well as that of individual pages and posts, and the information you get back is fully customizable.
This WordPress plugin is fully compatible with multisite network installs, integrates with Google AdWords so you can keep track of how well your ads are converting, and supports AdSense, so you can work out which posts or pages are generating the most income. Note that you need to open a (free) Google Analytics account before you can use this plugin.
Download here: Google Analytics Dashboard for WP
A free WordPress plugin that’s the world’s most popular for ecommerce sites
The WooCommerce WordPress plugin currently powers more than 30% of online stores. First launched in 2011, it was acquired by Automattic (the company behind WordPress.com) in 2015, so its future development is clearly in safe hands.
The standard, free version of WooCommerce can calculate the costs of shipping and taxes and offers the ability to accept major credit cards, PayPal, bank transfers and cash on delivery. There are also some very capable stock management tools to help you keep track of your inventory.
The premium version of WooCommerce comes with more advanced tools, such as a one-page checkout, and an add-on for cart abandonment emails. There are also hundreds of add-ons and themes to extend WooCommerce’s functionality further.
Download here: WooCommerce
Integrate hundreds of top quality fonts for your WordPress site
If you want to make your WordPress site look beautiful, you need to move beyond standard fonts and start investigating a wider range of typography. Typekit (now known as Adobe Fonts) is an Adobe service that gives you access to high quality custom fonts, and the free Typekit Fonts for WordPress allows you to use it within your site with the minimum of effort on your part.
The fonts are applied to your website using the font-face standard, so you can be sure they’re web standards-compliant, fully licensed and accessible. You just need to create a free account with Typekit to get started.
Download here: Typekit Fonts for WordPress
Help readers find the content they want with a plugin that’s a huge improvement on WordPress’s own built-in search tool
Unfortunately, the search functionality provided by WordPress isn’t so great. But if you want to give your own visitors a decent in-site search experience (and let’s face it, who doesn’t), there’s a great free WordPress plugin that can help you out.
SearchWP offers a list of advanced search features including the indexing of post titles, descriptions and keywords, as well as PDF, Office and text document content. You can also create multiple search engines, each with their own settings; so you could, for example, create a search box solely for product searches.
SearchWP lets you to give users better results by using keyword stems instead of exact term matches, so, for example, the search term ‘sing’ would return related words like ‘song’ and ‘singing’. You can even customize how results are ranked using SearchWP’s weighting system. Prices start at $99 for one site for one year.
Download here: SearchWP