This article will show you how to sell on Amazon in South Africa using a simple 12 point checklist:
Amazon has one of the biggest sales platforms in the US. Over two million sellers make a living by selling their products through Amazon’s website.
But you don’t need to be a big company with your own warehouse. Many sellers are small businesses or they are hobbyists with other jobs. If you’re ready to get started selling on Amazon, this checklist will help you.
A professional account costs $39.99 per month for selling an unlimited numbers of items. But you’ll have to add selling charges and other fees to that figure. Depending on what you sell, this can add up to 15 percent or more.
You may already have a personal Amazon account for buying items yourself. Set up a separate business one for selling. This will help you manage your finances, and it looks more professional.
Amazon requires company details and a credit card number. They need this information for charging monthly subscription fees, and also if you have a negative account balance.
The right price will attract customers and leave you a healthy profit margin.
Amazon has more than 20 different categories. Picking the right one will help customers find your product. There are restrictions on some items being sold. Find out more about category, product and listing restrictions.
When you’re selling on Amazon, the best content will attract customers and convince them to buy from you. Try:
You have two options when it comes to shipping your products.
As with all selling decisions, use accounting software to test each scenario. That will help you decide which option is more profitable.
Every parcel you send to customers is an opportunity to build your brand. You will need:
Amazon will send your products using its outer packaging. But the internal packaging can have your brand on it.
If you’re new to online selling, the learning curve can be steep. Start small so you can test the waters first. Get to grips with billing, payment handling and customer service.
You’re not limited to basic sales. You can offer special promotions, gift-wrapping and unique sales items. These are great ways to help differentiate your products from your competitors.
Amazon’s Seller Central Area gives you reports on inventory, sales promotions and other useful information. Use this when forecasting sales and planning inventory. And don’t forget seasonality – sales can more than triple in the holiday season, so be prepared for a sales surge.
It’s tempting to make changes from time to time – to stock, presentation or promotions. Make sure you measure the before and after sales figures, so you can see what works and what doesn’t.
Using Amazon’s platform to sell on means you can tap into one of the world’s largest markets. It can also reduce the amount of time you spend on fulfillment. With a bit of hard work, and the right attitude and strategy you can be successful at selling on Amazon.
Need help setting up your online store or selling directly on Amazon in South Africa, contact us here.